Downtown Elgin Logo

I had the wonderful opportunity to work with the Downtown Neighborhood Association (DNA) of Elgin to help brand Elgin’s downtown. The purpose of this new logo is to provide an additional tool to help businesses, organizations and special events located in Elgin’s downtown promote themselves and their location. Branding the downtown is a key element in an effort to create a sense of place and location recognition in the Elgin community and in the Fox Valley.

A variety of logo options was created to allow the folks using it to be able to choose what will work best alongside their logo & in their promotions.